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artist: Authentic Bros

title: For You (Single)

label: True Light Entertainment

release: Feb 2009

rating: 8.5/10

 

Authentic Bros are a UK based duo on a mission to spread the message of peace, awareness and unity through a unique and cinematic soundscape of hip-hop inspired grooves and high-tempo, metaphor heavy flows. Debut single ’For You’, sees the Birmingham based brothers concoct a rhythmically rich and varied tapestry of multi-cultural beats that fuses the lush harmonics of r’n’b with the explosive power of contemporary hip-hop to stirring effect. With influences ranging from reggae to electronica, grime to the more traditional climbs of Persian and Arabic music, it is plain to see that this debut has the potential to be worlds away from any preconceptions one may have about UK hip-hop, or even hip-hop in general.

Guns, bitches, whips and unnecessary violence are refreshingly left at the front door and instead, the brothers concentrate on a broad cross section of issues brought about by a strong interest in World Politics, social inequality and unchallenged major injustices on a World scale. It is the concept of ‘true light’-the exposure of real issues that need to be confronted by today’s youth before it’s too late- that spurred Authentic Bros to write lyrics and the time and dedication poured into this ideology seems to be paying off. With unique flows from both brothers that switch instantaneously from conventional rap to double-time grime-style flowage, and choruses that bring into play harmonious and emotive vocals that elongate around the melody, there is a tangible and captivating sense of energy compounded into the sonic waves that are unleashed before the listener. The up-tempo beats showcase a strong song-writing capability, utilising linear macro-structures that are played around with through intricate and innovatively developed instrumentation. This instrumentation drips with a dark and industrial edge that is set off within an Eastern dynamic and beats tend to be built up graciously, then stripped down before ‘dropping’ to communicate the full force of their message to listeners.

Lead single, ‘For You’, showcases the softer and more emotional side of the duo. Developed, no-doubt, as more of a commercial break-through track, the harder hitting beats and souped-up flows are reined back to unveil a more restrained and more lavish offering. Utilising an infectious warping melody that streams blanket-like over a metronomic beat that in-turn is complimented by an elaborate cluster of subtle claps and snares, the laidback and cinematic soundscape will have you drifting off to sun-scorched landscapes akin to the Majorca-shot video accompanying it. ‘Same Rules’ is a different proposition altogether, exploring the darker and more energetic facets of the Authentic Bros ideology. Exploding from the outset, the track chugs with an industrially-tinged bass that is set upon by a clutch of curtailed synth melodies and sharp smatterings of Eastern wood and hand percussion that both surround the bass like electrons hovering around a nucleus. With a rousing chorus, delectable harmonic backing vocals and forceful verbage that cleverly (and subtly) exposes the current political climate, the duo carve out a real epic that will wake-up and touch any passive listener. On the final offering ‘True Light’, the hard-hitting traits of the previous track shine through as both brothers contribute focused and switch-heavy flows overtop of drawn out synths, drum’n’bass inspired snare arrangements and deep, reverberating bass oozes.

Although ‘For You’ conveys strong social and political messages through the use of intricate rhymes and intellectual prose, the package in which it is wrapped up in is far from the ‘dead’ beats typically found in message-conveying hip-hop. Instead, its beefed up production values, powerhouse beats, quirky melodics and catchy choral passages fuse deliciously with the evidently emotive and energetic flows to create an offering that combines the commercial dynamic with the underground rawness to create an entity that will appeal to a broad cross-section of the public. Do not sleep on this one! (KS)

For fans of: Immortal Technique, The Gift of Gab, Braintax, Outlandish




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